Research
The studies we actually ran. Brand audits, AI Share of Voice rankings, and citation analysis from our own data, not reposted takes. Each one links to the full writeup.
33 Eyewear Stores Tested for AI Agent Readiness
33 North American eyewear stores run through nine AI agent signals. Shopify stores average 3.1 of 9, custom stacks 0.8, and most of the Shopify score comes with the platform.
October 19, 2026
50 DTC Brands Tested for AI Agents. Not One Built Anything.
50 DTC brands across five verticals, nine agent signals each. Not one hosts an agent protocol of its own, and the brands above the floor got there on a Wikidata entity.
September 15, 2026
The mention-density model: how AI search actually cites mid-market e-commerce brands
50+ mid-market brands audited across ChatGPT, Claude, Gemini and Perplexity. AI-readiness schema did not predict citation rate, mention density did.
May 5, 2026
Being Named by AI Isn't Being Understood
The measurement companion to our Mention Density Model: 200 audits, four engines. Mid-market citation is a single-model lottery that collapses the moment a query goes broad.
June 4, 2026
UK Footwear AI Visibility 2026 — Part 1: The 10-Brand Ranking
400 prompts across four engines. Heritage Northamptonshire makers own the top of AI search, UK retailers are nearly invisible.
May 14, 2026
UK Footwear AI Visibility 2026, Part 2: The Playbook
The per-tier playbook behind the ranking: defend a lead, close the gap in 90 days, or climb from the bottom, with the corpus data.
May 22, 2026
AI Overviews Passage Extraction - What Sentence Structures Get Lifted
From 50+ pages: AI Overviews extract at the sentence level, not the page level. Four structural signals decide what gets lifted.
May 20, 2026