Research

The studies we actually ran. Brand audits, AI Share of Voice rankings, and citation analysis from our own data, not reposted takes. Each one links to the full writeup.

The mention-density model: how AI search actually cites mid-market e-commerce brands

50+ mid-market brands audited across ChatGPT, Claude, Gemini and Perplexity. AI-readiness schema did not predict citation rate, mention density did.
May 5, 2026

Being Named by AI Isn't Being Understood

The measurement companion to our Mention Density Model: 200 audits, four engines. Mid-market citation is a single-model lottery that collapses the moment a query goes broad.
June 4, 2026

UK Footwear AI Visibility 2026 — Part 1: The 10-Brand Ranking

400 prompts across four engines. Heritage Northamptonshire makers own the top of AI search, UK retailers are nearly invisible.
May 14, 2026

UK Footwear AI Visibility 2026, Part 2: The Playbook

The per-tier playbook behind the ranking: defend a lead, close the gap in 90 days, or climb from the bottom, with the corpus data.
May 22, 2026

AI Overviews Passage Extraction - What Sentence Structures Get Lifted

From 50+ pages: AI Overviews extract at the sentence level, not the page level. Four structural signals decide what gets lifted.
May 20, 2026

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