50out of 100
AI Visibility · Sports & Fitness

Adidas

Moderate in Sports & Fitness

How prominently ChatGPT, Claude, Gemini and Perplexity surface Adidas when shoppers ask AI for sports & fitness recommendations. This score is specific to that category. Outscores 91% of 77 brands audited.

Last tested 2026-09-18
21
Citations
10
Queries
4
AI models
#3.2
Avg position
80/100
Sentiment

Share-of-voice average: 100 when Adidas is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT45 /100
Cited in 5 of 10 queries · avg position #4
Claude45 /100
Cited in 5 of 10 queries · avg position #2.5
Gemini50 /100
Cited in 5 of 10 queries · avg position #3.8
Perplexity60 /100
Cited in 6 of 10 queries · avg position #2.5

What AI says about Adidas

ChatGPT · best running gear brands

"Adidas is another top choice, particularly for their Boost line of shoes that offer great energy return and comfort."

ChatGPT · best premium athleticwear brands

"Finally, Adidas is a global leader with a strong reputation for its high-performance athletic clothing and cutting-edge designs suitable for various sports and workouts."

ChatGPT · where to buy quality sports gear online

"Also, consider checking out Adidas, known for their durable and stylish sports apparel, available directly from their site or major retailers."

Where Adidas shows up in AI answers

Cited for (7)
✓best running gear brands#2
✓best premium athleticwear brands#2
✓where to buy quality sports gear online#2
Missing from (3)
✕best cycling apparel brands
✕best outdoor clothing brands
✕best DTC fitness brands
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+4 more queries tested. See every query Adidas wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for Adidas →

Structured data on Adidas

No JSON-LD or microdata in the homepage HTML. AI crawlers read the raw HTML, so schema injected only via JavaScript may not reach them - and product-level schema usually lives on product pages, not the homepage.

What this means

A higher score means AI assistants are more likely to recommend Adidas when a shopper asks for sports & fitness options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

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More Sports & Fitness AI visibility scores

Nike53Tracksmith50Gymshark47Rhone38Outdoor Voices28

See the full Sports & Fitness AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-09-18 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Adidas is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Adidas. Scores refresh roughly every 90 days.