43out of 100
AI Visibility · Sports & Fitness

Adidas

Moderate in Sports & Fitness

How prominently ChatGPT, Claude, Gemini and Perplexity surface Adidas when shoppers ask AI for sports & fitness recommendations. This score is specific to that category. Outscores 50% of 11 brands audited.

Last tested 2026-06-11
17
Citations
10
Queries
4
AI models
#2.8
Avg position
79/100
Sentiment

Share-of-voice average: 100 when Adidas is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT30 /100
Cited in 3 of 10 queries · avg position #3
Claude70 /100
Cited in 7 of 10 queries · avg position #2.4
Gemini40 /100
Cited in 4 of 10 queries · avg position #3.3
Perplexity30 /100
Cited in 3 of 10 queries · avg position #3

What AI says about Adidas

ChatGPT · best workout apparel brands online

"Adidas offers a wide range of workout gear that's not only stylish but also technologically advanced, focusing on comfort and functionality."

ChatGPT · where to buy quality sports gear online

"If you're interested in mainstream sportswear brands, Adidas and Nike offer their products directly through their online stores, which often feature exclusive releases and discounts."

ChatGPT · best activewear brands 2026

"If you're looking for the best activewear brands in 2026, some perennial favorites you should consider include Lululemon, Nike, Adidas, and Under Armour."

Where Adidas shows up in AI answers

Cited for (7)
✓best workout apparel brands online#3
✓where to buy quality sports gear online#2
✓best activewear brands 2026#3
✓top mid-market sports brands#1
✓best running gear brands#2
✓best premium athleticwear brands#4
✓best alternatives to mainstream sportswear#1
Missing from (3)
✕best cycling apparel brands
✕best outdoor clothing brands
✕best DTC fitness brands

Can AI crawlers reach Adidas?

If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.

✓GPTBotAllowed
✓ClaudeBotAllowed
✓PerplexityBotAllowed
✓Google-ExtendedAllowed

Structured data on Adidas

Schema types AI engines parse to identify and cite the site:

WebSiteSearchAction

What this means

A higher score means AI assistants are more likely to recommend Adidas when a shopper asks for sports & fitness options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

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More AI visibility scores

Gymshark50Lululemon100Alo Yoga67Vuori17Athleta50Fabletics17Under Armour33Nike100
Methodology

Based on 10 category queries run on 2026-06-11 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Adidas is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Adidas. Scores refresh roughly every 90 days.