50out of 100
AI Visibility · Sports & Fitness

Gymshark

Moderate in Sports & Fitness

How prominently ChatGPT and Perplexity surface Gymshark when shoppers ask AI for sports & fitness recommendations. This score is specific to that category. Outscores 60% of 11 brands audited.

Last tested
3
Citations
3
Queries
2
AI models
#4.3
Avg position
77/100
Sentiment

Share-of-voice average: 100 when Gymshark is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT33 /100
Cited in 1 of 3 queries · avg position #4
Perplexity67 /100
Cited in 2 of 3 queries · avg position #4.5

What AI says about Gymshark

ChatGPT · best workout apparel brands online

"For those seeking trend-driven designs, Gymshark has become increasingly popular, especially among fitness enthusiasts who appreciate their modern cuts and affordability."

Perplexity · best activewear brands 2026

"com/article/best-activewear?utm_source=openai)) - Gymshark: A British brand that has gained global popularity, Gymshark provides affordable and stylish gym wear, including their Studio Joggers, known for comfort and durability."

Where Gymshark shows up in AI answers

Cited for (2)
best workout apparel brands online#4
best activewear brands 2026#5
Missing from (1)
best running gear brands

Can AI crawlers reach Gymshark?

If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.

GPTBotAllowed
ClaudeBotAllowed
PerplexityBotAllowed
Google-ExtendedAllowed

Structured data on Gymshark

No JSON-LD or microdata in the homepage HTML. AI crawlers read the raw HTML, so schema injected only via JavaScript may not reach them - and product-level schema usually lives on product pages, not the homepage.

What this means

A higher score means AI assistants are more likely to recommend Gymshark when a shopper asks for sports & fitness options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

How visible is your brand in AI search? Check any domain free and see which queries you win and lose.

More AI visibility scores

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Methodology

Based on 3 category queries against ChatGPT and Perplexity. Each query scores 100 when Gymshark is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Gymshark. Scores refresh roughly every 90 days.