47out of 100
AI Visibility · Sports & Fitness

Gymshark

Moderate in Sports & Fitness

How prominently ChatGPT, Claude, Gemini and Perplexity surface Gymshark when shoppers ask AI for sports & fitness recommendations. This score is specific to that category. Outscores 87% of 77 brands audited.

Last tested 2026-08-26
18
Citations
10
Queries
4
AI models
#3.2
Avg position
82/100
Sentiment

Share-of-voice average: 100 when Gymshark is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT40 /100
Cited in 4 of 10 queries · avg position #3.3
Claude63 /100
Cited in 5 of 8 queries · avg position #3.4
Gemini40 /100
Cited in 4 of 10 queries · avg position #2.8
Perplexity50 /100
Cited in 5 of 10 queries · avg position #3.2

What AI says about Gymshark

ChatGPT · best DTC fitness brands

"Gymshark is highly popular; they offer stylish and functional workout apparel that's beloved by fitness enthusiasts globally."

ChatGPT · best activewear brands 2026

"For 2026, some of the best activewear brands you might consider are Lululemon, Nike, and Gymshark."

ChatGPT · best workout apparel brands online

"If you're looking for a brand that combines affordability with stylish performance wear, Gymshark has gained a significant following for their trendy and functional apparel suitable for various workouts."

Where Gymshark shows up in AI answers

Cited for (7)
✓best DTC fitness brands#1
✓best activewear brands 2026#3
✓best workout apparel brands online#3
Missing from (3)
✕best running gear brands
✕best outdoor clothing brands
✕best premium athleticwear brands
▸ Free audit

+4 more queries tested. See every query Gymshark wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for Gymshark →

What this means

A higher score means AI assistants are more likely to recommend Gymshark when a shopper asks for sports & fitness options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

How visible is your brand in AI search? Check any domain free and see which queries you win and lose.

More Sports & Fitness AI visibility scores

Nike100Athleta50Adidas43Tracksmith43Under Armour33

See the full Sports & Fitness AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-08-26 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Gymshark is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Gymshark. Scores refresh roughly every 90 days.