100out of 100
AI Visibility · Sports & Fitness

Nike

Excellent in Sports & Fitness

How prominently ChatGPT and Perplexity surface Nike when shoppers ask AI for sports & fitness recommendations. This score is specific to that category. Outscores 90% of 11 brands audited.

Last tested 2026-06-11
6
Citations
3
Queries
2
AI models
#1.2
Avg position
83/100
Sentiment

Share-of-voice average: 100 when Nike is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT100 /100
Cited in 3 of 3 queries · avg position #1.3
Perplexity100 /100
Cited in 3 of 3 queries · avg position #1

What AI says about Nike

ChatGPT · best activewear brands 2026

"Nike remains a dominant player, known for its high-performance gear and sustainable manufacturing practices."

ChatGPT · best workout apparel brands online

"If you're looking for the best workout apparel brands online, consider checking out Nike, Lululemon, and Under Armour."

ChatGPT · best running gear brands

"Nike is a top choice for many runners due to their advanced technologies in footwear, like the Nike Air Zoom series, which is known for its comfort and support."

Where Nike shows up in AI answers

Cited for (3)
✓best activewear brands 2026#1
✓best workout apparel brands online#1
✓best running gear brands#1
Missing from (0)

Cited everywhere tested.

Can AI crawlers reach Nike?

If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.

✓GPTBotAllowed
✓ClaudeBotAllowed
✓PerplexityBotAllowed
✓Google-ExtendedAllowed

Structured data on Nike

Schema types AI engines parse to identify and cite the site:

WebPage

What this means

A higher score means AI assistants are more likely to recommend Nike when a shopper asks for sports & fitness options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

See where your brand stands in AI search. Run a free audit across ChatGPT, Claude, Gemini and Perplexity.

Run a free audit

More AI visibility scores

Gymshark50Lululemon100Alo Yoga67Vuori17Athleta50Fabletics17Under Armour33Adidas43
Methodology

Based on 3 category queries run on 2026-06-11 against ChatGPT and Perplexity. Each query scores 100 when Nike is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Nike. Scores refresh roughly every 90 days.