53out of 100
AI Visibility · Sports & Fitness

Nike

Moderate in Sports & Fitness

How prominently ChatGPT, Claude, Gemini and Perplexity surface Nike when shoppers ask AI for sports & fitness recommendations. This score is specific to that category. Outscores 95% of 77 brands audited.

Last tested 2026-09-17
21
Citations
10
Queries
4
AI models
#2
Avg position
81/100
Sentiment

Share-of-voice average: 100 when Nike is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT50 /100
Cited in 5 of 10 queries · avg position #2
Claude56 /100
Cited in 5 of 8 queries · avg position #2
Gemini50 /100
Cited in 5 of 10 queries · avg position #2.6
Perplexity55 /100
Cited in 6 of 10 queries · avg position #1.4

What AI says about Nike

ChatGPT · best running gear brands

"Nike is a leader in the field, known for its wide range of shoes like the Nike Air Zoom Pegasus, which is praised for its cushioning and responsiveness."

ChatGPT · where to buy quality sports gear online

"For those who prefer brands known for their quality, sites like Nike and Adidas have their official online stores where you can find the latest in sports fashion and gear, known for their durability and innovation."

ChatGPT · best activewear brands 2026

"Some of the best activewear brands to watch out for in 2026 include Lululemon, Nike, and Outdoor Voices, known for their stylish and functional designs."

Where Nike shows up in AI answers

Cited for (7)
✓best running gear brands#1
✓where to buy quality sports gear online#1
✓best activewear brands 2026#2
Missing from (3)
✕best cycling apparel brands
✕best outdoor clothing brands
✕best DTC fitness brands
▸ Free audit

+4 more queries tested. See every query Nike wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for Nike →

What this means

A higher score means AI assistants are more likely to recommend Nike when a shopper asks for sports & fitness options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

See where your brand stands in AI search. Run a free audit across ChatGPT, Claude, Gemini and Perplexity.

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More Sports & Fitness AI visibility scores

Adidas50Tracksmith50Gymshark47Rhone38Outdoor Voices28

See the full Sports & Fitness AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-09-17 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Nike is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Nike. Scores refresh roughly every 90 days.