GEO Visibility Index
AI Visibility Scores for Top Brands
How often AI assistants surface each brand when shoppers ask for recommendations. 77 brands scored across ChatGPT, Claude, Gemini and Perplexity. Scores are specific to each brand's category - a brand can rank high in one category and low in another.
77
Brands tracked
27/100
Average score
100/100
Top: Lululemon
100
Top-to-bottom gap
Across 77 brands, the average AI visibility score is 27/100. Lululemon leads at 100, while hunterboots.com trails at 0. 4 brands score 60+ (strongly surfaced by AI); 31 sit under 20 (largely invisible in AI answers).
Top brands overall
1Lululemon100 /1002Nike100 /1003Allbirds70 /1004Alo Yoga67 /1005On58 /1006Patagonia55 /1007Hoka55 /1008Athleta50 /1009ILIA50 /10010On Running50 /10011Salomon50 /10012Vivobarefoot50 /10013CeraVe44 /10014Adidas43 /10015Four Sigmatic43 /100
Cosmetics & Beauty (10)
1ILIA50 /1002CeraVe44 /1003Paula's Choice42 /1004Drunk Elephant40 /1005Tatcha36 /1006Glossier34 /1007The Ordinary33 /1008Rare Beauty26 /1009Youth to the People24 /10010Fenty Beauty21 /100
Fashion & Apparel (1)
Food & Nutrition (10)
1Four Sigmatic43 /1002Poppi38 /1003Huel33 /1004RXBAR30 /1005Magic Spoon23 /1006AG120 /1007Ritual19 /1008Drinkolipop18 /1009Liquid Death18 /10010Seed Health10 /100
Footwear & Sneakers (44)
1Allbirds70 /1002On58 /1003Hoka55 /1004On Running50 /1005Salomon50 /1006Vivobarefoot50 /1007Brooks40 /1008Clarks35 /1009Rothy's33 /10010Thousand Fell33 /10011Saucony30 /10012Sorel30 /10013Vans28 /10014Birkenstock28 /10015Merrell28 /10016Camper25 /10017Keen25 /10018Birdies25 /10019Crockett & Jones25 /10020Church's23 /10021Dr. Martens20 /10022Loake18 /10023Superga15 /10024Stuart Weitzman15 /10025Grenson13 /10026Tricker's11 /10027Teva10 /10028Reebok8 /10029Diadora8 /10030Tamaris5 /10031Puma5 /10032K-Swiss5 /10033Premiata5 /10034Tod's5 /10035Geox5 /10036Fratelli Rossetti5 /10037Sergio Rossi3 /10038Veja0 /10039Crocs0 /10040Converse0 /10041New Balance0 /10042Skechers0 /10043ASICS0 /10044hunterboots.com0 /100
Sports & Fitness (12)
1Lululemon100 /1002Nike100 /1003Alo Yoga67 /1004Athleta50 /1005Adidas43 /1006Tracksmith43 /1007Under Armour33 /1008Outdoor Voices33 /1009Vuori17 /10010Fabletics17 /10011Rhone17 /10012Gymshark0 /100
Frequently asked questions
What does AI visibility mean for brands?
It measures how often AI assistants like ChatGPT, Claude, Gemini and Perplexity name a brand when shoppers ask for recommendations. As product research shifts into AI chat, this visibility increasingly decides who gets discovered.
How is the AI visibility score measured?
Each brand is asked a set of category buying queries on multiple AI models. A query where the brand is recommended by name scores 100, a passing mention 50, and no mention 0; the score is the average across every query and model - a share-of-voice measure, not a judgment of the brand.
Which AI assistants are tested?
ChatGPT, Claude, Gemini and Perplexity - the assistants people increasingly use for product research.
How can a brand improve its AI visibility?
Add expert quotes and named sources to key pages, structure content with clean JSON-LD schema, allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot) in robots.txt, and earn third-party mentions - AI models lean on what others say about you.
Is GEOlikeaPro affiliated with the brands listed?
No. This is an independent, automated third-party measurement and is not affiliated with, endorsed by, or sponsored by any brand listed.
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Scores are an independent, automated measurement of how often each brand is surfaced by AI assistants for category questions. Not affiliated with, endorsed by, or sponsored by the brands listed.