33out of 100
AI Visibility · Cosmetics & Beauty

Fenty Beauty

Limited in Cosmetics & Beauty

How prominently ChatGPT, Claude, Gemini and Perplexity surface Fenty Beauty when shoppers ask AI for cosmetics & beauty recommendations. This score is specific to that category. Outscores 70% of 77 brands audited.

Last tested 2026-09-19
13
Citations
10
Queries
4
AI models
#2.2
Avg position
87/100
Sentiment

Share-of-voice average: 100 when Fenty Beauty is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT30 /100
Cited in 3 of 10 queries · avg position #2
Claude30 /100
Cited in 3 of 10 queries · avg position #1.7
Gemini40 /100
Cited in 4 of 10 queries · avg position #3
Perplexity30 /100
Cited in 3 of 10 queries · avg position #2

What AI says about Fenty Beauty

ChatGPT · top mid-market beauty brands

"Fenty Beauty, founded by Rihanna, has revolutionized the industry with its extensive range of shades and inclusive approach, making it a go-to choice for many."

ChatGPT · best beauty brands that ship internationally

"One such brand is Fenty Beauty, known for its inclusive range of shades and high-quality products."

ChatGPT · best makeup brands DTC

"Fenty Beauty, founded by Rihanna, has revolutionized the industry with its inclusive range of foundation shades and innovative products like the Gloss Bomb lip luminizer."

Where Fenty Beauty shows up in AI answers

Cited for (4)
✓top mid-market beauty brands#1
✓best beauty brands that ship internationally#1
✓best makeup brands DTC#2
Missing from (6)
✕best clean beauty brands 2026
✕best skincare brands online
✕best beauty brands for sensitive skin
▸ Free audit

+4 more queries tested. See every query Fenty Beauty wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for Fenty Beauty →

Can AI crawlers reach Fenty Beauty?

If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.

✓GPTBotAllowed
✓ClaudeBotAllowed
✓PerplexityBotAllowed
✓Google-ExtendedAllowed

Structured data on Fenty Beauty

Schema types AI engines parse to identify and cite the site:

WebSiteSearchActionOrganization

What this means

A higher score means AI assistants are more likely to recommend Fenty Beauty when a shopper asks for cosmetics & beauty options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

How visible is your brand in AI search? Check any domain free and see which queries you win and lose.

More Cosmetics & Beauty AI visibility scores

The Ordinary53Paula's Choice50ILIA48Glossier43CeraVe43

See the full Cosmetics & Beauty AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-09-19 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Fenty Beauty is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Fenty Beauty. Scores refresh roughly every 90 days.