48out of 100
AI Visibility · Cosmetics & Beauty

ILIA

Moderate in Cosmetics & Beauty

How prominently ChatGPT, Claude, Gemini and Perplexity surface ILIA when shoppers ask AI for cosmetics & beauty recommendations. This score is specific to that category. Outscores 88% of 77 brands audited.

Last tested 2026-09-21
19
Citations
10
Queries
4
AI models
#2.7
Avg position
84/100
Sentiment

Share-of-voice average: 100 when ILIA is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT50 /100
Cited in 5 of 10 queries · avg position #3.4
Claude60 /100
Cited in 6 of 10 queries · avg position #3.5
Gemini50 /100
Cited in 5 of 10 queries · avg position #2
Perplexity30 /100
Cited in 3 of 10 queries · avg position #1.3

What AI says about ILIA

ChatGPT · best clean beauty brands 2026

"For makeup, ILIA Beauty stands out with its eco-friendly, clean cosmetics that combine beauty and wellness seamlessly, featuring exceptional products like their Super Serum Skin Tint SPF 40."

ChatGPT · best minimalist beauty brands

"ILIA is also worth considering for its minimalist ethos and clean ingredients, with products crafted to provide a natural look while being kind to your skin."

ChatGPT · best makeup brands DTC

"ILIA is also worth exploring; they are celebrated for their focus on clean beauty ingredients and high-performance formulas."

Where ILIA shows up in AI answers

Cited for (7)
✓best clean beauty brands 2026#1
✓best minimalist beauty brands#1
✓best makeup brands DTC#2
Missing from (3)
✕best skincare brands online
✕best Korean beauty brands
✕best French beauty brands
▸ Free audit

+4 more queries tested. See every query ILIA wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for ILIA →

Can AI crawlers reach ILIA?

If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.

✓GPTBotAllowed
✓ClaudeBotAllowed
✓PerplexityBotAllowed
✓Google-ExtendedAllowed

Structured data on ILIA

No JSON-LD or microdata in the homepage HTML. AI crawlers read the raw HTML, so schema injected only via JavaScript may not reach them - and product-level schema usually lives on product pages, not the homepage.

What this means

A higher score means AI assistants are more likely to recommend ILIA when a shopper asks for cosmetics & beauty options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

How visible is your brand in AI search? Check any domain free and see which queries you win and lose.

More Cosmetics & Beauty AI visibility scores

The Ordinary53Paula's Choice50Glossier43CeraVe43Youth to the People43

See the full Cosmetics & Beauty AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-09-21 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when ILIA is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by ILIA. Scores refresh roughly every 90 days.