GEO Visibility Index
AI Visibility Scores: Cosmetics & Beauty
How often AI assistants surface each brand when shoppers ask for cosmetics & beauty recommendations. 10 brands scored across ChatGPT, Claude, Gemini and Perplexity.
10
Brands tracked
40/100
Average score
53/100
Top: The Ordinary
30
Top-to-bottom gap
Across 10 cosmetics & beauty brands, the average AI visibility score is 40/100. The Ordinary leads at 53, while Rare Beauty trails at 23. 0 brands score 60+ (strongly surfaced by AI); 0 sit under 20 (largely invisible in AI answers).
Cosmetics & Beauty - ranked by AI visibility
1The Ordinary53 /1002Paula's Choice50 /1003ILIA48 /1004Glossier43 /1005CeraVe43 /1006Youth to the People43 /1007Tatcha34 /1008Drunk Elephant33 /1009Fenty Beauty33 /10010Rare Beauty23 /100
Frequently asked questions
What does AI visibility mean for cosmetics & beauty brands?
It measures how often AI assistants like ChatGPT, Claude, Gemini and Perplexity name a brand when shoppers ask for recommendations in cosmetics & beauty. As product research shifts into AI chat, this visibility increasingly decides who gets discovered.
How is the AI visibility score measured?
Each brand is asked a set of category buying queries on multiple AI models. A query where the brand is recommended by name scores 100, a passing mention 50, and no mention 0; the score is the average across every query and model - a share-of-voice measure, not a judgment of the brand.
Which AI assistants are tested?
ChatGPT, Claude, Gemini and Perplexity - the assistants people increasingly use for product research.
How can a brand improve its AI visibility?
Add expert quotes and named sources to key pages, structure content with clean JSON-LD schema, allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot) in robots.txt, and earn third-party mentions - AI models lean on what others say about you.
Is GEOlikeaPro affiliated with the brands listed?
No. This is an independent, automated third-party measurement and is not affiliated with, endorsed by, or sponsored by any brand listed.
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Scores are an independent, automated measurement of how often each brand is surfaced by AI assistants for category questions. Not affiliated with, endorsed by, or sponsored by the brands listed.