33out of 100
AI Visibility · Cosmetics & Beauty

Drunk Elephant

Limited in Cosmetics & Beauty

How prominently ChatGPT, Claude, Gemini and Perplexity surface Drunk Elephant when shoppers ask AI for cosmetics & beauty recommendations. This score is specific to that category. Outscores 70% of 77 brands audited.

Last tested 2026-09-19
13
Citations
10
Queries
4
AI models
#3.2
Avg position
81/100
Sentiment

Share-of-voice average: 100 when Drunk Elephant is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT20 /100
Cited in 2 of 10 queries · avg position #3
Claude40 /100
Cited in 4 of 10 queries · avg position #4.8
Gemini50 /100
Cited in 5 of 10 queries · avg position #2.6
Perplexity20 /100
Cited in 2 of 10 queries · avg position #2

What AI says about Drunk Elephant

ChatGPT · best skincare brands online

"Another top choice is Drunk Elephant, which is praised for its clean formulations and commitment to using only biocompatible ingredients."

Claude · where to buy quality skincare online

"Dermstore and SkinStore are great for a wide selection of dermatologist-recommended brands like SkinCeuticals, Obagi, and Drunk Elephant, often with authentication guarantees."

Claude · top mid-market beauty brands

"Some standout mid-market beauty brands worth exploring include Fenty Beauty, known for its inclusive foundation shade range and trendy makeup; Glossier, popular for its minimalist, skin-first approach to makeup and skincare; The Ordinary…"

Where Drunk Elephant shows up in AI answers

Cited for (6)
✓best skincare brands online#2
✓where to buy quality skincare online#1
✓top mid-market beauty brands#1
Missing from (4)
✕best makeup brands DTC
✕best minimalist beauty brands
✕best Korean beauty brands
▸ Free audit

+4 more queries tested. See every query Drunk Elephant wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for Drunk Elephant →

Can AI crawlers reach Drunk Elephant?

If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.

✓GPTBotAllowed
✓ClaudeBotAllowed
✓PerplexityBotAllowed
✓Google-ExtendedAllowed

Structured data on Drunk Elephant

Schema types AI engines parse to identify and cite the site:

OrganizationBrandContactPointWebSiteSearchActionWebPage

What this means

A higher score means AI assistants are more likely to recommend Drunk Elephant when a shopper asks for cosmetics & beauty options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

How visible is your brand in AI search? Check any domain free and see which queries you win and lose.

More Cosmetics & Beauty AI visibility scores

The Ordinary53Paula's Choice50ILIA48Glossier43CeraVe43

See the full Cosmetics & Beauty AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-09-19 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Drunk Elephant is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Drunk Elephant. Scores refresh roughly every 90 days.