40out of 100
AI Visibility · Cosmetics & Beauty

Drunk Elephant

Moderate in Cosmetics & Beauty

How prominently ChatGPT, Claude, Gemini and Perplexity surface Drunk Elephant when shoppers ask AI for cosmetics & beauty recommendations. This score is specific to that category. Outscores 56% of 19 brands audited.

Last tested 2026-06-11
14
Citations
10
Queries
4
AI models
#2.4
Avg position
82/100
Sentiment

Share-of-voice average: 100 when Drunk Elephant is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT30 /100
Cited in 3 of 10 queries · avg position #3
Claude80 /100
Cited in 4 of 5 queries · avg position #2.3
Gemini40 /100
Cited in 4 of 10 queries · avg position #2.3
Perplexity30 /100
Cited in 3 of 10 queries · avg position #2.3

What AI says about Drunk Elephant

ChatGPT · best skincare brands online

"Drunk Elephant is another highly recommended brand that focuses on clean formulations without potentially harmful ingredients, making it a favorite among those with sensitive skin."

Claude · best clean beauty brands 2026

"Some of the best clean beauty brands currently include Tatcha for their gentle, effective skincare formulations, Drunk Elephant for their science-backed approach with clean actives like vitamin C and retinol, and Glossier for their minim…"

Claude · top mid-market beauty brands

"Drunk Elephant is highly regarded for their science-backed skincare with clean, effective ingredients like vitamin C and retinol."

Where Drunk Elephant shows up in AI answers

Cited for (7)
✓best skincare brands online#2
✓best clean beauty brands 2026#1
✓top mid-market beauty brands#1
✓where to buy quality skincare online#1
✓best beauty brands for sensitive skin#4
✓best beauty brands that ship internationally#3
✓best minimalist beauty brands#4
Missing from (3)
✕best makeup brands DTC
✕best Korean beauty brands
✕best French beauty brands

What this means

A higher score means AI assistants are more likely to recommend Drunk Elephant when a shopper asks for cosmetics & beauty options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

How visible is your brand in AI search? Check any domain free and see which queries you win and lose.

More AI visibility scores

Glossier34Rare Beauty26Fenty Beauty21CeraVe44Tatcha36Paula's Choice42Youth to the People24
Methodology

Based on 10 category queries run on 2026-06-11 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Drunk Elephant is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Drunk Elephant. Scores refresh roughly every 90 days.