The Ordinary
Limited in Cosmetics & BeautyHow prominently ChatGPT and Perplexity surface The Ordinary when shoppers ask AI for cosmetics & beauty recommendations. This score is specific to that category. Outscores 63% of 77 brands audited.
Share-of-voice average: 100 when The Ordinary is named, 50 a passing mention, 0 absent - averaged across every query and model.
Per-model breakdown
What AI says about The Ordinary
ChatGPT · best skincare brands online"If you're looking for affordability without sacrificing quality, CeraVe and The Ordinary offer excellent products with a focus on essential ingredients that enhance skin health."
Where The Ordinary shows up in AI answers
Get ideas to win more AI answers for The Ordinary. See exactly what to publish to show up where it’s still missing.
See every query for The Ordinary →Can AI crawlers reach The Ordinary?
If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.
Structured data on The Ordinary
No JSON-LD or microdata in the homepage HTML. AI crawlers read the raw HTML, so schema injected only via JavaScript may not reach them - and product-level schema usually lives on product pages, not the homepage.
What this means
A higher score means AI assistants are more likely to recommend The Ordinary when a shopper asks for cosmetics & beauty options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.
How to improve AI visibility
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Based on 3 category queries run on 2026-06-12 against ChatGPT and Perplexity. Each query scores 100 when The Ordinary is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.
GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by The Ordinary. Scores refresh roughly every 90 days.