The Ordinary
Moderate in Cosmetics & BeautyHow prominently ChatGPT, Claude, Gemini and Perplexity surface The Ordinary when shoppers ask AI for cosmetics & beauty recommendations. This score is specific to that category. Outscores 95% of 77 brands audited.
Share-of-voice average: 100 when The Ordinary is named, 50 a passing mention, 0 absent - averaged across every query and model.
Per-model breakdown
What AI says about The Ordinary
ChatGPT · best skincare brands online"One popular choice is "The Ordinary," known for its no-frills approach and budget-friendly prices, offering products with potent active ingredients like niacinamide and hyaluronic acid."
ChatGPT · best minimalist beauty brands"If you're looking for minimalist beauty brands, some of the best options include The Ordinary, Glossier, and Kosas."
Claude · top mid-market beauty brands"The Ordinary has become a go-to for affordable, ingredient-transparent skincare—think niacinamide serums and hyaluronic acid for a fraction of prestige prices."
Where The Ordinary shows up in AI answers
+5 more queries tested. See every query The Ordinary wins and loses across the AI engines - and get specific ideas to show up where it’s missing.
See every query for The Ordinary →What this means
A higher score means AI assistants are more likely to recommend The Ordinary when a shopper asks for cosmetics & beauty options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.
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Based on 10 category queries run on 2026-09-19 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when The Ordinary is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.
GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by The Ordinary. Scores refresh roughly every 90 days.