43out of 100
AI Visibility · Cosmetics & Beauty

CeraVe

Moderate in Cosmetics & Beauty

How prominently ChatGPT, Claude, Gemini and Perplexity surface CeraVe when shoppers ask AI for cosmetics & beauty recommendations. This score is specific to that category. Outscores 82% of 77 brands audited.

Last tested 2026-09-20
17
Citations
10
Queries
4
AI models
#2.1
Avg position
85/100
Sentiment

Share-of-voice average: 100 when CeraVe is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT20 /100
Cited in 2 of 10 queries · avg position #1.5
Claude70 /100
Cited in 7 of 10 queries · avg position #2.8
Gemini40 /100
Cited in 4 of 10 queries · avg position #1.8
Perplexity40 /100
Cited in 4 of 10 queries · avg position #1.5

What AI says about CeraVe

ChatGPT · best skincare brands online

"When exploring the best skincare brands online, a few standouts include CeraVe, known for its dermatologist-recommended formulas that are particularly effective for sensitive or acne-prone skin."

ChatGPT · best beauty brands for sensitive skin

"Another excellent choice is CeraVe, which formulates products with essential ceramides and hyaluronic acid to support the skin barrier without causing irritation."

Claude · where to buy quality skincare online

"Dermstore and SkinStore are great for a wide range of dermatologist-recommended brands like SkinCeuticals, La Roche-Posay, and CeraVe, often with authentication guarantees since counterfeit skincare is a real issue on marketplaces."

Where CeraVe shows up in AI answers

Cited for (7)
✓best skincare brands online#1
✓best beauty brands for sensitive skin#1
✓where to buy quality skincare online#1
Missing from (3)
✕best makeup brands DTC
✕best Korean beauty brands
✕best French beauty brands
▸ Free audit

+4 more queries tested. See every query CeraVe wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for CeraVe →

Can AI crawlers reach CeraVe?

If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.

✓GPTBotAllowed
✓ClaudeBotAllowed
✓PerplexityBotAllowed
✓Google-ExtendedAllowed

Structured data on CeraVe

Schema types AI engines parse to identify and cite the site:

OrganizationContactPointPostalAddressWebPage

What this means

A higher score means AI assistants are more likely to recommend CeraVe when a shopper asks for cosmetics & beauty options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

How visible is your brand in AI search? Check any domain free and see which queries you win and lose.

More Cosmetics & Beauty AI visibility scores

The Ordinary53Paula's Choice50ILIA48Glossier43Youth to the People43

See the full Cosmetics & Beauty AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-09-20 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when CeraVe is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by CeraVe. Scores refresh roughly every 90 days.