Rare Beauty
Limited in Cosmetics & BeautyHow prominently ChatGPT, Claude, Gemini and Perplexity surface Rare Beauty when shoppers ask AI for cosmetics & beauty recommendations. This score is specific to that category. Outscores 47% of 77 brands audited.
Share-of-voice average: 100 when Rare Beauty is named, 50 a passing mention, 0 absent - averaged across every query and model.
Per-model breakdown
What AI says about Rare Beauty
Claude · top mid-market beauty brands"Some standout mid-market beauty brands right now include Rare Beauty by Selena Gomez, known for its inclusive shade ranges and skin-friendly formulas like the Soft Pinch Liquid Blush."
Claude · best makeup brands DTC"Some of the best direct-to-consumer (DTC) makeup brands include Glossier, known for its minimalist, skin-first approach and strong community-driven marketing; Rare Beauty by Selena Gomez, which emphasizes inclusive shade ranges and menta…"
Claude · best beauty brands for sensitive skin"For makeup, Rare Beauty by Selena Gomez has gained a strong reputation for lightweight, skin-friendly formulas that avoid heavy fragrances and harsh chemicals, making it a solid choice for those prone to irritation."
Where Rare Beauty shows up in AI answers
+4 more queries tested. See every query Rare Beauty wins and loses across the AI engines - and get specific ideas to show up where it’s missing.
See every query for Rare Beauty →Can AI crawlers reach Rare Beauty?
If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.
Structured data on Rare Beauty
Schema types AI engines parse to identify and cite the site:
What this means
A higher score means AI assistants are more likely to recommend Rare Beauty when a shopper asks for cosmetics & beauty options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.
How to improve AI visibility
Is your schema AI-ready? AI engines cite pages whose structured data matches their visible text. Test yours free.
Test your structured dataMore Cosmetics & Beauty AI visibility scores
See the full Cosmetics & Beauty AI visibility ranking →
Based on 10 category queries run on 2026-09-19 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Rare Beauty is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.
GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Rare Beauty. Scores refresh roughly every 90 days.