26out of 100
AI Visibility · Cosmetics & Beauty

Rare Beauty

Limited in Cosmetics & Beauty

How prominently ChatGPT, Claude, Gemini and Perplexity surface Rare Beauty when shoppers ask AI for cosmetics & beauty recommendations. This score is specific to that category. Outscores 28% of 19 brands audited.

Last tested 2026-06-11
9
Citations
10
Queries
4
AI models
#2.3
Avg position
81/100
Sentiment

Share-of-voice average: 100 when Rare Beauty is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT20 /100
Cited in 2 of 10 queries · avg position #3
Claude50 /100
Cited in 2 of 4 queries · avg position #2.5
Gemini20 /100
Cited in 2 of 10 queries · avg position #1.5
Perplexity30 /100
Cited in 3 of 10 queries · avg position #2.3

What AI says about Rare Beauty

ChatGPT · top mid-market beauty brands

"Another noteworthy brand is Rare Beauty by Selena Gomez, focusing on empowering messages and versatile products like its Soft Pinch Liquid Blush."

ChatGPT · best makeup brands DTC

"Rare Beauty by Selena Gomez is also a standout, praised for its lightweight, buildable formulas and a mission focused on mental well-being."

Perplexity · best clean beauty brands 2026

"Rare Beauty: Founded by Selena Gomez, Rare Beauty emphasizes inclusivity and mental health awareness."

Where Rare Beauty shows up in AI answers

Cited for (4)
✓top mid-market beauty brands#1
✓best makeup brands DTC#2
✓best clean beauty brands 2026#3
✓best beauty brands that ship internationally#3
Missing from (6)
✕best skincare brands online
✕best beauty brands for sensitive skin
✕best minimalist beauty brands
✕best Korean beauty brands
✕best French beauty brands
✕where to buy quality skincare online

What this means

A higher score means AI assistants are more likely to recommend Rare Beauty when a shopper asks for cosmetics & beauty options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

Is your schema AI-ready? AI engines cite pages whose structured data matches their visible text. Test yours free.

Test your structured data

More AI visibility scores

Glossier34Drunk Elephant40Fenty Beauty21CeraVe44Tatcha36Paula's Choice42Youth to the People24
Methodology

Based on 10 category queries run on 2026-06-11 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Rare Beauty is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Rare Beauty. Scores refresh roughly every 90 days.