26out of 100
AI Visibility · Footwear & Sneakers

Crockett & Jones

Limited in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface Crockett & Jones when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 59% of 77 brands audited.

Last tested 2026-09-30
10
Citations
10
Queries
4
AI models
#4.3
Avg position
83/100
Sentiment

Share-of-voice average: 100 when Crockett & Jones is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT10 /100
Cited in 1 of 10 queries · avg position #2
Claude63 /100
Cited in 5 of 8 queries · avg position #6.6
Gemini30 /100
Cited in 3 of 10 queries · avg position #1.7
Perplexity10 /100
Cited in 1 of 10 queries · avg position #3

What AI says about Crockett & Jones

ChatGPT · best premium leather shoe brands

"Another excellent brand is Crockett & Jones, a British shoemaker with a rich heritage in producing elegant, durable shoes featuring luxurious leather and classic silhouettes."

Claude · best premium shoe brands online

"Crockett & Jones (Northampton, England) is known for Goodyear-welted dress shoes and boots, such as the Hallam loafer and Chelsea 5 boot, and it sells direct as well as through retailers like Mr Porter and Mr Porter-style menswear sites."

Claude · where to buy quality shoes online

"For classic leather dress shoes and boots, Crockett & Jones (Northampton, England) makes Goodyear-welted shoes that are well regarded for craftsmanship and resoleability."

Where Crockett & Jones shows up in AI answers

Cited for (6)
✓best premium leather shoe brands#1
✓best premium shoe brands online#1
✓where to buy quality shoes online#3
Missing from (4)
✕most comfortable everyday shoe brands
✕best DTC sneaker brands
✕best minimalist sneaker brands
▸ Free audit

+4 more queries tested. See every query Crockett & Jones wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

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What this means

A higher score means AI assistants are more likely to recommend Crockett & Jones when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

How visible is your brand in AI search? Check any domain free and see which queries you win and lose.

More Footwear & Sneakers AI visibility scores

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See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-09-30 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Crockett & Jones is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Crockett & Jones. Scores refresh roughly every 90 days.