60out of 100
AI Visibility · Footwear & Sneakers

On Running

Strong in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface On Running when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 99% of 77 brands audited.

Last tested 2026-10-17
24
Citations
10
Queries
4
AI models
#3.8
Avg position
83/100
Sentiment

Share-of-voice average: 100 when On Running is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT30 /100
Cited in 3 of 10 queries · avg position #4.3
Claude90 /100
Cited in 9 of 10 queries · avg position #3.6
Gemini80 /100
Cited in 8 of 10 queries · avg position #3.5
Perplexity40 /100
Cited in 4 of 10 queries · avg position #4.3

What AI says about On Running

ChatGPT · best running shoe brands online

"Finally, don’t overlook smaller but rising brands like On Running, which is gaining popularity for its unique CloudTec technology that enhances their shoes' cushioning and efficiency."

Claude · best premium shoe brands online

"For performance and lifestyle sneakers, On Running is a strong pick."

Claude · best alternatives to mainstream sneakers

"On Running is a strong pick for performance and everyday wear."

Where On Running shows up in AI answers

Cited for (9)
✓best running shoe brands online#4
✓best premium shoe brands online#1
✓best alternatives to mainstream sneakers#1
Missing from (1)
✕best premium leather shoe brands
▸ Free audit

+6 more queries tested. See every query On Running wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for On Running →

Can AI crawlers reach On Running?

If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.

✓GPTBotAllowed
✓ClaudeBotAllowed
✓PerplexityBotAllowed
✓Google-ExtendedAllowed

Structured data on On Running

Schema types AI engines parse to identify and cite the site:

WebSiteOrganizationPostalAddressContactPoint

What this means

A higher score means AI assistants are more likely to recommend On Running when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

See where your brand stands in AI search. Run a free audit across ChatGPT, Claude, Gemini and Perplexity.

Run a free audit

More Footwear & Sneakers AI visibility scores

On55Hoka48Vivobarefoot43Thousand Fell40Saucony35

See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-10-17 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when On Running is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by On Running. Scores refresh roughly every 90 days.