On Running
Moderate in Footwear & SneakersHow prominently ChatGPT, Claude, Gemini and Perplexity surface On Running when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 86% of 77 brands audited.
Share-of-voice average: 100 when On Running is named, 50 a passing mention, 0 absent - averaged across every query and model.
Per-model breakdown
What AI says about On Running
Claude · best alternatives to mainstream sneakers"For performance-meets-style, On Running (Swiss brand) has exploded in popularity with its distinctive CloudTec sole technology, offering a unique ride that's lighter and more responsive than typical trainers."
Claude · where to buy quality shoes online"For running shoes and athletic sneakers, I'd recommend going directly to brand sites or Running Warehouse—brands like On Running (known for their cushioned CloudTec sole technology), Brooks, and Hoka One One consistently get praised for…"
Claude · best premium shoe brands online"If you're into performance sneakers, On Running has gained a cult following for its innovative CloudTec cushioning technology and Swiss engineering, making it popular for both running and casual wear."
Where On Running shows up in AI answers
+5 more queries tested. See every query On Running wins and loses across the AI engines - and get specific ideas to show up where it’s missing.
See every query for On Running →Can AI crawlers reach On Running?
If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.
Structured data on On Running
No JSON-LD or microdata in the homepage HTML. AI crawlers read the raw HTML, so schema injected only via JavaScript may not reach them - and product-level schema usually lives on product pages, not the homepage.
What this means
A higher score means AI assistants are more likely to recommend On Running when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.
How to improve AI visibility
See where your brand stands in AI search. Run a free audit across ChatGPT, Claude, Gemini and Perplexity.
Run a free auditMore Footwear & Sneakers AI visibility scores
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Based on 10 category queries run on 2026-07-17 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when On Running is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.
GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by On Running. Scores refresh roughly every 90 days.