On
Moderate in Footwear & SneakersHow prominently ChatGPT, Claude, Gemini and Perplexity surface On when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 92% of 49 brands audited.
Share-of-voice average: 100 when On is named, 50 a passing mention, 0 absent - averaged across every query and model.
Per-model breakdown
What AI says about On
ChatGPT · best premium shoe brands online"If you're looking for premium shoe brands available online, there are several noteworthy options to consider."
ChatGPT · best running shoe brands online"When it comes to finding the best running shoe brands online, there are several that consistently receive high praise for comfort, durability, and performance."
ChatGPT · best sneaker brands 2026"Nike continues to lead with its cutting-edge technology and stylish designs, offering options like the Air Max and Flyknit ranges."
Where On shows up in AI answers
+6 more queries tested. See every query On wins and loses across the AI engines - and get specific ideas to show up where it’s missing.
See every query for On →Can AI crawlers reach On?
If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.
Structured data on On
No JSON-LD or microdata in the homepage HTML. AI crawlers read the raw HTML, so schema injected only via JavaScript may not reach them - and product-level schema usually lives on product pages, not the homepage.
What this means
A higher score means AI assistants are more likely to recommend On when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.
How to improve AI visibility
AI search visibility shifts every week. Get the GEO breakdown - what changed across ChatGPT, Perplexity and Google AI Overviews.
More Footwear & Sneakers AI visibility scores
See the full Footwear & Sneakers AI visibility ranking →
Based on 10 category queries run on 2026-06-30 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when On is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.
GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by On. Scores refresh roughly every 90 days.