AI Visibility · Footwear & Sneakers

On

Q: What is On's AI visibility score for Footwear & Sneakers?

On scores 55/100 (Moderate) for AI visibility in Footwear & Sneakers, measuring how prominently ChatGPT, Claude, Gemini and Perplexity surface it for footwear & sneakers questions. The score is specific to this category.

Q: Is GEOlikeaPro affiliated with On?

No. GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by On.

Moderate in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface On when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 97% of 77 brands audited.

Last tested 2026-09-28

Citations

Queries

AI models

#3.8

Avg position

79/100

Sentiment

Share-of-voice average: 100 when On is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT40 /100

Cited in 4 of 10 queries · avg position #4

Claude100 /100

Cited in 8 of 8 queries · avg position #4.7

Gemini80 /100

Cited in 8 of 10 queries · avg position #2.8

Perplexity10 /100

Cited in 1 of 10 queries · avg position #4

What AI says about On

ChatGPT · best premium shoe brands online
"If you're looking for premium shoe brands online, there are several renowned names worth considering."

ChatGPT · best alternatives to mainstream sneakers
"Veja is another popular choice with its stylish designs and commitment to environmentally friendly and ethically produced footwear."

ChatGPT · where to buy quality shoes online
"If you're looking for quality shoes online, there are several reputable retailers you might consider."

Where On shows up in AI answers

Cited for (10)

✓best premium shoe brands online#2

✓best alternatives to mainstream sneakers#3

✓where to buy quality shoes online#3

Missing from (0)

Cited everywhere tested.

▸ Free audit

+7 more queries tested. See every query On wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for On →

What this means

A higher score means AI assistants are more likely to recommend On when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.

2Structure product and FAQ content with clean JSON-LD schema.

3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.

4Earn third-party mentions - AI models lean on what others say about you.

AI search visibility shifts every week. Get the GEO breakdown - what changed across ChatGPT, Perplexity and Google AI Overviews.

More Footwear & Sneakers AI visibility scores

On Running60 Hoka48 Vivobarefoot43 Thousand Fell40 Saucony35

See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-09-28 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when On is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by On. Scores refresh roughly every 90 days.