GEO Visibility Index
AI Visibility Scores: Footwear & Sneakers
How often AI assistants surface each brand when shoppers ask for footwear & sneakers recommendations. 44 brands scored across ChatGPT, Claude, Gemini and Perplexity.
44
Brands tracked
18/100
Average score
60/100
Top: On Running
60
Top-to-bottom gap
Across 44 footwear & sneakers brands, the average AI visibility score is 18/100. On Running leads at 60, while hunterboots.com trails at 0. 1 brand score 60+ (strongly surfaced by AI); 24 sit under 20 (largely invisible in AI answers).
Footwear & Sneakers - ranked by AI visibility
1On Running60 /1002On55 /1003Hoka48 /1004Vivobarefoot43 /1005Thousand Fell40 /1006Saucony35 /1007Rothy's33 /1008Salomon33 /1009Merrell30 /10010Birdies30 /10011Clarks29 /10012Crockett & Jones26 /10013Puma25 /10014Superga25 /10015Stuart Weitzman25 /10016Tod's25 /10017Dr. Martens23 /10018Geox21 /10019Diadora20 /10020Church's20 /10021Camper18 /10022Keen18 /10023Premiata18 /10024Tricker's18 /10025Loake18 /10026Fratelli Rossetti15 /10027Reebok13 /10028Teva13 /10029Grenson13 /10030Sorel5 /10031Tamaris3 /10032K-Swiss3 /10033Sergio Rossi3 /10034Allbirds0 /10035Vans0 /10036Veja0 /10037Brooks0 /10038Birkenstock0 /10039Crocs0 /10040Converse0 /10041New Balance0 /10042Skechers0 /10043ASICS0 /10044hunterboots.com0 /100
Frequently asked questions
What does AI visibility mean for footwear & sneakers brands?
It measures how often AI assistants like ChatGPT, Claude, Gemini and Perplexity name a brand when shoppers ask for recommendations in footwear & sneakers. As product research shifts into AI chat, this visibility increasingly decides who gets discovered.
How is the AI visibility score measured?
Each brand is asked a set of category buying queries on multiple AI models. A query where the brand is recommended by name scores 100, a passing mention 50, and no mention 0; the score is the average across every query and model - a share-of-voice measure, not a judgment of the brand.
Which AI assistants are tested?
ChatGPT, Claude, Gemini and Perplexity - the assistants people increasingly use for product research.
How can a brand improve its AI visibility?
Add expert quotes and named sources to key pages, structure content with clean JSON-LD schema, allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot) in robots.txt, and earn third-party mentions - AI models lean on what others say about you.
Is GEOlikeaPro affiliated with the brands listed?
No. This is an independent, automated third-party measurement and is not affiliated with, endorsed by, or sponsored by any brand listed.
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Scores are an independent, automated measurement of how often each brand is surfaced by AI assistants for category questions. Not affiliated with, endorsed by, or sponsored by the brands listed.