GEO Visibility Index
AI Visibility Scores: Footwear & Sneakers
How often AI assistants surface each brand when shoppers ask for footwear & sneakers recommendations. 16 brands scored across ChatGPT, Claude, Gemini and Perplexity.
16
Brands tracked
26/100
Average score
70/100
Top: Allbirds
70
Top-to-bottom gap
Across 16 footwear & sneakers brands, the average AI visibility score is 26/100. Allbirds leads at 70, while hunterboots.com trails at 0. 1 brand score 60+ (strongly surfaced by AI); 5 sit under 20 (largely invisible in AI answers).
Footwear & Sneakers - ranked by AI visibility
1Allbirds70 /1002On58 /1003Hoka55 /1004Brooks40 /1005Clarks35 /1006Rothy's33 /1007Vans28 /1008Birkenstock28 /1009Camper25 /10010Crockett & Jones25 /10011Dr. Martens20 /10012Tamaris5 /10013Veja0 /10014Crocs0 /10015Converse0 /10016hunterboots.com0 /100—New Balancemeasuring—Skechersmeasuring—ASICSmeasuring—On Runningmeasuring—Sauconymeasuring—Pumameasuring—Reebokmeasuring—Supergameasuring—K-Swissmeasuring—Merrellmeasuring—Salomonmeasuring—Keenmeasuring—Tevameasuring—Sorelmeasuring—Stuart Weitzmanmeasuring—Thousand Fellmeasuring—Vivobarefootmeasuring—Birdiesmeasuring—Sergio Rossimeasuring—Premiatameasuring—Tod'smeasuring—Geoxmeasuring—Diadorameasuring—Fratelli Rossettimeasuring—Church'smeasuring—Tricker'smeasuring—Loakemeasuring—Grensonmeasuring
Frequently asked questions
What does AI visibility mean for footwear & sneakers brands?
It measures how often AI assistants like ChatGPT, Claude, Gemini and Perplexity name a brand when shoppers ask for recommendations in footwear & sneakers. As product research shifts into AI chat, this visibility increasingly decides who gets discovered.
How is the AI visibility score measured?
Each brand is asked a set of category buying queries on multiple AI models. A query where the brand is recommended by name scores 100, a passing mention 50, and no mention 0; the score is the average across every query and model - a share-of-voice measure, not a judgment of the brand.
Which AI assistants are tested?
ChatGPT, Claude, Gemini and Perplexity - the assistants people increasingly use for product research.
How can a brand improve its AI visibility?
Add expert quotes and named sources to key pages, structure content with clean JSON-LD schema, allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot) in robots.txt, and earn third-party mentions - AI models lean on what others say about you.
Is GEOlikeaPro affiliated with the brands listed?
No. This is an independent, automated third-party measurement and is not affiliated with, endorsed by, or sponsored by any brand listed.
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Scores are an independent, automated measurement of how often each brand is surfaced by AI assistants for category questions. Not affiliated with, endorsed by, or sponsored by the brands listed.