5out of 100
AI Visibility · Footwear & Sneakers

Sorel

Low in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface Sorel when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 28% of 77 brands audited.

Last tested 2026-10-19
2
Citations
10
Queries
4
AI models
#4
Avg position
82/100
Sentiment

Share-of-voice average: 100 when Sorel is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT0 /100
Cited in 0 of 10 queries
Claude10 /100
Cited in 1 of 10 queries · avg position #7
Gemini10 /100
Cited in 1 of 10 queries · avg position #1
Perplexity0 /100
Cited in 0 of 10 queries

What AI says about Sorel

Claude · top mid-market footwear brands

"For outdoor and weather-ready footwear, Merrell and Sorel offer durable, practical options."

Where Sorel shows up in AI answers

Cited for (1)
✓top mid-market footwear brands#1
Missing from (9)
✕best sneaker brands 2026
✕best premium shoe brands online
✕most comfortable everyday shoe brands
▸ Free audit

+6 more queries tested. See every query Sorel wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for Sorel →

Structured data on Sorel

No JSON-LD or microdata in the homepage HTML. AI crawlers read the raw HTML, so schema injected only via JavaScript may not reach them - and product-level schema usually lives on product pages, not the homepage.

What this means

A higher score means AI assistants are more likely to recommend Sorel when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

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More Footwear & Sneakers AI visibility scores

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See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-10-19 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Sorel is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Sorel. Scores refresh roughly every 90 days.