AI Visibility · Footwear & Sneakers

Hoka

Q: What is Hoka's AI visibility score for Footwear & Sneakers?

Hoka scores 48/100 (Moderate) for AI visibility in Footwear & Sneakers, measuring how prominently ChatGPT, Claude, Gemini and Perplexity surface it for footwear & sneakers questions. The score is specific to this category.

Q: Is GEOlikeaPro affiliated with Hoka?

No. GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Hoka.

Moderate in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface Hoka when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 88% of 77 brands audited.

Last tested 2026-09-29

Citations

Queries

AI models

#2.6

Avg position

86/100

Sentiment

Share-of-voice average: 100 when Hoka is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT20 /100

Cited in 2 of 10 queries · avg position #3

Claude80 /100

Cited in 8 of 10 queries · avg position #2.8

Gemini70 /100

Cited in 7 of 10 queries · avg position #1.9

Perplexity20 /100

Cited in 2 of 10 queries · avg position #4

What AI says about Hoka

ChatGPT · best running shoe brands online
"If you're interested in maximizing comfort with enhanced cushioning, Hoka is a brand that many runners swear by for its unique shoe designs."

ChatGPT · most comfortable everyday shoe brands
"Hoka is known for its superior cushioning and support, which makes it an excellent choice for those who spend a lot of time on their feet."

Claude · best sneaker brands 2026
"For cushioned running and all-day comfort, Hoka (Clifton, Bondi) and On (Cloudmonster, Cloudtec) have been among the fastest-growing brands, and both are popular with runners and people who are on their feet all day."

Where Hoka shows up in AI answers

Cited for (8)

✓best running shoe brands online#2

✓most comfortable everyday shoe brands#1

✓best sneaker brands 2026#3

Missing from (2)

✕best minimalist sneaker brands

✕best premium leather shoe brands

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What this means

A higher score means AI assistants are more likely to recommend Hoka when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.

2Structure product and FAQ content with clean JSON-LD schema.

3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.

4Earn third-party mentions - AI models lean on what others say about you.

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More Footwear & Sneakers AI visibility scores

On Running60 On55 Vivobarefoot43 Thousand Fell40 Saucony35

See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-09-29 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Hoka is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Hoka. Scores refresh roughly every 90 days.