55out of 100
AI Visibility · Footwear & Sneakers

Hoka

Moderate in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface Hoka when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 88% of 49 brands audited.

Last tested 2026-06-30
22
Citations
10
Queries
4
AI models
#2.6
Avg position
85/100
Sentiment

Share-of-voice average: 100 when Hoka is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT20 /100
Cited in 2 of 10 queries · avg position #3.5
Claude80 /100
Cited in 8 of 10 queries · avg position #3
Gemini80 /100
Cited in 8 of 10 queries · avg position #1.9
Perplexity40 /100
Cited in 4 of 10 queries · avg position #2.8

What AI says about Hoka

ChatGPT · most comfortable everyday shoe brands

"The brand Hoka is often praised for its plush cushioning, which makes it perfect for those on their feet all day."

ChatGPT · best running shoe brands online

"Hoka is also a favorite among long-distance runners for its maximal cushioning and lightweight design, making it ideal for those who prioritize comfort on long runs."

Claude · where to buy quality shoes online

"If you're into running or athletic footwear, brands like Hoka (hoka."

Where Hoka shows up in AI answers

Cited for (8)
✓most comfortable everyday shoe brands#1
✓best running shoe brands online#3
✓where to buy quality shoes online#2
Missing from (2)
✕best minimalist sneaker brands
✕best premium leather shoe brands
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What this means

A higher score means AI assistants are more likely to recommend Hoka when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

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More Footwear & Sneakers AI visibility scores

Allbirds70On58Brooks40Clarks35Rothy's33

See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-06-30 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Hoka is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Hoka. Scores refresh roughly every 90 days.