18out of 100
AI Visibility · Footwear & Sneakers

Keen

Low in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface Keen when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 37% of 77 brands audited.

Last tested 2026-10-19
7
Citations
10
Queries
4
AI models
#4.9
Avg position
77/100
Sentiment

Share-of-voice average: 100 when Keen is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT10 /100
Cited in 1 of 10 queries · avg position #3
Claude50 /100
Cited in 4 of 8 queries · avg position #6.3
Gemini10 /100
Cited in 1 of 10 queries · avg position #3
Perplexity10 /100
Cited in 1 of 10 queries · avg position #3

What AI says about Keen

Claude · top mid-market footwear brands

"Merrell and Keen are good for outdoor-oriented footwear, and Keen's hiking sandals and durable work-ready shoes are known for roomy toe boxes and long wear."

ChatGPT · best alternatives to mainstream sneakers

"For those seeking a blend of outdoor ruggedness and everyday wear, Keen offers durable options that are perfect for adventurous spirits."

Claude · most comfortable everyday shoe brands

"Keen is worth considering if you want roomy toe boxes and durable shoes, such as the Targhee for light hiking or the Uneek sandals for warmer weather."

Where Keen shows up in AI answers

Cited for (5)
✓top mid-market footwear brands#3
✓best alternatives to mainstream sneakers#3
✓most comfortable everyday shoe brands#6
Missing from (5)
✕best premium shoe brands online
✕best DTC sneaker brands
✕best minimalist sneaker brands
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+4 more queries tested. See every query Keen wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

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What this means

A higher score means AI assistants are more likely to recommend Keen when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

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More Footwear & Sneakers AI visibility scores

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See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-10-19 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Keen is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Keen. Scores refresh roughly every 90 days.