25out of 100
AI Visibility · Footwear & Sneakers

Keen

Limited in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface Keen when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 49% of 77 brands audited.

Last tested 2026-07-19
5
Citations
10
Queries
4
AI models
#4.4
Avg position
73/100
Sentiment

Share-of-voice average: 100 when Keen is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT0 /100
Cited in 0 of 0 queries
Claude40 /100
Cited in 4 of 10 queries · avg position #4.5
Gemini10 /100
Cited in 1 of 10 queries · avg position #4
Perplexity0 /100
Cited in 0 of 0 queries

What AI says about Keen

Claude · where to buy quality shoes online

"com carries trusted brands like Keen, Merrell, and Salomon, and their member return policy is very generous."

Claude · best premium shoe brands online

"If you want outdoor/hiking-focused premium options, Keen and Salomon offer durable, technically advanced footwear, while for athletic-luxury crossover, brands like On Running and Veja are gaining popularity for their design and sustainab…"

Gemini · best alternatives to mainstream sneakers

"If you prefer a more rugged or outdoor-inspired style with exceptional durability, brands like Salomon and Keen provide distinctive designs that blend functionality with a fashionable, adventurous edge, offering a refreshing departure fr…"

Where Keen shows up in AI answers

Cited for (5)
✓where to buy quality shoes online#3
✓best premium shoe brands online#4
✓best alternatives to mainstream sneakers#4
Missing from (5)
✕most comfortable everyday shoe brands
✕best DTC sneaker brands
✕best minimalist sneaker brands
▸ Free audit

+4 more queries tested. See every query Keen wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

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What this means

A higher score means AI assistants are more likely to recommend Keen when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

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More Footwear & Sneakers AI visibility scores

Allbirds70On58Hoka55On Running50Salomon50

See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-07-19 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Keen is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Keen. Scores refresh roughly every 90 days.