28out of 100
AI Visibility · Footwear & Sneakers

Merrell

Limited in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface Merrell when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 55% of 77 brands audited.

Last tested 2026-07-19
11
Citations
10
Queries
4
AI models
#3.5
Avg position
78/100
Sentiment

Share-of-voice average: 100 when Merrell is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT20 /100
Cited in 2 of 10 queries · avg position #3.5
Claude60 /100
Cited in 6 of 10 queries · avg position #4
Gemini20 /100
Cited in 2 of 10 queries · avg position #2.5
Perplexity10 /100
Cited in 1 of 10 queries · avg position #3

What AI says about Merrell

ChatGPT · top mid-market footwear brands

"For outdoor enthusiasts, Merrell is a top pick with a range of durable hiking shoes and versatile sneakers known for their comfort and reliability."

Claude · where to buy quality shoes online

"If you want durable, versatile footwear including hiking or trail shoes, Merrell's official site and REI."

ChatGPT · most comfortable everyday shoe brands

"Additionally, Merrell offers versatile options that are durable and suitable for various activities, especially if you're on your feet a lot or doing light hiking."

Where Merrell shows up in AI answers

Cited for (6)
✓top mid-market footwear brands#1
✓where to buy quality shoes online#3
✓most comfortable everyday shoe brands#4
Missing from (4)
✕best premium shoe brands online
✕best DTC sneaker brands
✕best premium leather shoe brands
▸ Free audit

+4 more queries tested. See every query Merrell wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for Merrell →

Can AI crawlers reach Merrell?

If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.

✓GPTBotAllowed
✓ClaudeBotAllowed
✓PerplexityBotAllowed
✓Google-ExtendedAllowed

Structured data on Merrell

Schema types AI engines parse to identify and cite the site:

OrganizationPostalAddress

What this means

A higher score means AI assistants are more likely to recommend Merrell when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

Is your schema AI-ready? AI engines cite pages whose structured data matches their visible text. Test yours free.

Test your structured data

More Footwear & Sneakers AI visibility scores

Allbirds70On58Hoka55On Running50Salomon50

See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-07-19 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Merrell is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Merrell. Scores refresh roughly every 90 days.