5out of 100
AI Visibility · Footwear & Sneakers

Puma

Low in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface Puma when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 12% of 77 brands audited.

Last tested 2026-07-18
2
Citations
10
Queries
4
AI models
#4
Avg position
85/100
Sentiment

Share-of-voice average: 100 when Puma is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT0 /100
Cited in 0 of 10 queries
Claude0 /100
Cited in 0 of 8 queries
Gemini10 /100
Cited in 1 of 10 queries · avg position #5
Perplexity10 /100
Cited in 1 of 10 queries · avg position #3

What AI says about Puma

Perplexity · top mid-market footwear brands

"Brands like Adidas, New Balance, and Puma are widely recognized for their comfortable and versatile sneakers, with a good range of price points."

Gemini · best sneaker brands 2026

"Keep an eye on brands like Hoka for exceptional comfort in performance footwear, and Puma as it continues to expand its impressive portfolio with strong lifestyle and basketball offerings, alongside appealing collaborations."

Where Puma shows up in AI answers

Cited for (2)
top mid-market footwear brands#3
best sneaker brands 2026#5
Missing from (8)
best premium shoe brands online
most comfortable everyday shoe brands
best DTC sneaker brands
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+5 more queries tested. See every query Puma wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

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What this means

A higher score means AI assistants are more likely to recommend Puma when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

How visible is your brand in AI search? Check any domain free and see which queries you win and lose.

More Footwear & Sneakers AI visibility scores

Allbirds70On58Hoka55On Running50Salomon50

See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-07-18 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Puma is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Puma. Scores refresh roughly every 90 days.