25out of 100
AI Visibility · Footwear & Sneakers

Puma

Limited in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface Puma when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 54% of 77 brands audited.

Last tested 2026-10-17
10
Citations
10
Queries
4
AI models
#5.3
Avg position
73/100
Sentiment

Share-of-voice average: 100 when Puma is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT0 /100
Cited in 0 of 10 queries
Claude60 /100
Cited in 6 of 10 queries · avg position #6.5
Gemini20 /100
Cited in 2 of 10 queries · avg position #4
Perplexity20 /100
Cited in 2 of 10 queries · avg position #3

What AI says about Puma

Claude · top mid-market footwear brands

"Puma is a strong choice for athletic-inspired and lifestyle sneakers like the Suede, RS-X, and Palermo, usually at accessible prices with frequent sales."

Claude · best sneaker brands 2026

"Puma deserves a look too, especially the Speedcat, Suede, and the Deviate Nitro running line, which offer good value and a fashion-forward feel."

Claude · most comfortable everyday shoe brands

"If you want a more stylish sneaker that's still comfortable, Adidas (Ultraboost, Samba) and Puma (Softride and RS-X lines) are worth trying, though comfort varies by model."

Where Puma shows up in AI answers

Cited for (6)
✓top mid-market footwear brands#2
✓best sneaker brands 2026#4
✓most comfortable everyday shoe brands#7
Missing from (4)
✕best premium shoe brands online
✕best alternatives to mainstream sneakers
✕best premium leather shoe brands
▸ Free audit

+4 more queries tested. See every query Puma wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for Puma →

Structured data on Puma

Schema types AI engines parse to identify and cite the site:

OnlineBusinessPostalAddressPersonPlaceOrganizationContactPoint

What this means

A higher score means AI assistants are more likely to recommend Puma when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

How visible is your brand in AI search? Check any domain free and see which queries you win and lose.

More Footwear & Sneakers AI visibility scores

On Running60On55Hoka48Vivobarefoot43Thousand Fell40

See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-10-17 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Puma is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Puma. Scores refresh roughly every 90 days.