40out of 100
AI Visibility · Footwear & Sneakers

Brooks

Moderate in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface Brooks when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 69% of 49 brands audited.

Last tested 2026-07-04
16
Citations
10
Queries
4
AI models
#2.7
Avg position
84/100
Sentiment

Share-of-voice average: 100 when Brooks is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT20 /100
Cited in 2 of 10 queries · avg position #4
Claude60 /100
Cited in 6 of 10 queries · avg position #2.7
Gemini50 /100
Cited in 5 of 10 queries · avg position #3
Perplexity30 /100
Cited in 3 of 10 queries · avg position #1.3

What AI says about Brooks

ChatGPT · best running shoe brands online

"Brooks is another excellent choice, particularly favored for their dedication to runners' needs, with models like the Brooks Ghost and Adrenaline GTS being highly recommended for their cushioning and stability."

ChatGPT · where to buy quality shoes online

"Lastly, if you're after top-notch running shoes, brands like Brooks are highly recommended for their commitment to quality and comfort."

Claude · most comfortable everyday shoe brands

"Brooks, known primarily for running shoes like the Ghost and Adrenaline GTS, also makes fantastic everyday sneakers thanks to their supportive midsoles and durability."

Where Brooks shows up in AI answers

Cited for (6)
✓best running shoe brands online#1
✓where to buy quality shoes online#2
✓most comfortable everyday shoe brands#1
Missing from (4)
✕best premium shoe brands online
✕best DTC sneaker brands
✕best minimalist sneaker brands
▸ Free audit

+4 more queries tested. See every query Brooks wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for Brooks →

Structured data on Brooks

Schema types AI engines parse to identify and cite the site:

WebSiteSearchActionOrganizationPostalAddressContactPoint

What this means

A higher score means AI assistants are more likely to recommend Brooks when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

AI search visibility shifts every week. Get the GEO breakdown - what changed across ChatGPT, Perplexity and Google AI Overviews.

More Footwear & Sneakers AI visibility scores

Allbirds70On58Hoka55Clarks35Rothy's33

See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-07-04 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Brooks is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Brooks. Scores refresh roughly every 90 days.