AI Visibility · Footwear & Sneakers

Dr. Martens

Q: What is Dr. Martens's AI visibility score for Footwear & Sneakers?

Dr. Martens scores 20/100 (Limited) for AI visibility in Footwear & Sneakers, measuring how prominently ChatGPT, Claude, Gemini and Perplexity surface it for footwear & sneakers questions. The score is specific to this category.

Q: Is GEOlikeaPro affiliated with Dr. Martens?

No. GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Dr. Martens.

Limited in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface Dr. Martens when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 22% of 37 brands audited.

Last tested 2026-06-26

Citations

Queries

AI models

Avg position

85/100

Sentiment

Share-of-voice average: 100 when Dr. Martens is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT10 /100

Cited in 1 of 10 queries · avg position #4

Claude30 /100

Cited in 3 of 10 queries · avg position #3.3

Gemini30 /100

Cited in 3 of 10 queries · avg position #2

Perplexity10 /100

Cited in 1 of 10 queries · avg position #4

What AI says about Dr. Martens

ChatGPT · where to buy quality shoes online
"If you're into classic and durable styles, consider shopping for Dr."

Gemini · best alternatives to mainstream sneakers
"For a more rugged or heritage aesthetic, Dr."

Claude · best premium shoe brands online
"If you're into iconic, durable boots with a fashion-forward edge, Dr."

Where Dr. Martens shows up in AI answers

Cited for (4)

✓where to buy quality shoes online#3

✓top mid-market footwear brands#1

✓best alternatives to mainstream sneakers#2

Missing from (6)

✕best sneaker brands 2026

✕most comfortable everyday shoe brands

✕best DTC sneaker brands

▸ Free audit

+4 more queries tested. See every query Dr. Martens wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for Dr. Martens →

What this means

A higher score means AI assistants are more likely to recommend Dr. Martens when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.

2Structure product and FAQ content with clean JSON-LD schema.

3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.

4Earn third-party mentions - AI models lean on what others say about you.

Is your schema AI-ready? AI engines cite pages whose structured data matches their visible text. Test yours free.

Test your structured data

More Footwear & Sneakers AI visibility scores

Allbirds40 Clarks35 Rothy's33

See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-06-26 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Dr. Martens is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Dr. Martens. Scores refresh roughly every 90 days.