35out of 100
AI Visibility · Footwear & Sneakers

Clarks

Limited in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface Clarks when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 58% of 37 brands audited.

Last tested 2026-06-26
14
Citations
10
Queries
4
AI models
#2.9
Avg position
82/100
Sentiment

Share-of-voice average: 100 when Clarks is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT30 /100
Cited in 3 of 10 queries · avg position #3
Claude40 /100
Cited in 4 of 10 queries · avg position #3.3
Gemini30 /100
Cited in 3 of 10 queries · avg position #3
Perplexity40 /100
Cited in 4 of 10 queries · avg position #2.5

What AI says about Clarks

ChatGPT · most comfortable everyday shoe brands

"Additionally, Clarks is a classic choice, offering a range of well-crafted shoes that prioritize comfort and durability, perfect for everyday use."

ChatGPT · top mid-market footwear brands

"Clarks is renowned for its comfortable and versatile shoes, making it a great option for everyday wear."

ChatGPT · where to buy quality shoes online

"If you're looking for classic styles and durability, consider checking out the collection from Clarks, well-known for their leather shoes and iconic desert boots."

Where Clarks shows up in AI answers

Cited for (5)
✓most comfortable everyday shoe brands#1
✓top mid-market footwear brands#1
✓where to buy quality shoes online#2
Missing from (5)
✕best sneaker brands 2026
✕best DTC sneaker brands
✕best minimalist sneaker brands
▸ Free audit

+4 more queries tested. See every query Clarks wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for Clarks →

Can AI crawlers reach Clarks?

If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.

✓GPTBotAllowed
✓ClaudeBotAllowed
✓PerplexityBotAllowed
✓Google-ExtendedAllowed

Structured data on Clarks

Schema types AI engines parse to identify and cite the site:

WebSiteSearchAction

What this means

A higher score means AI assistants are more likely to recommend Clarks when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

How visible is your brand in AI search? Check any domain free and see which queries you win and lose.

More Footwear & Sneakers AI visibility scores

Allbirds40Rothy's33Dr. Martens20

See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-06-26 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Clarks is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Clarks. Scores refresh roughly every 90 days.