AI Visibility · Footwear & Sneakers

Vans

Q: What is Vans's AI visibility score for Footwear & Sneakers?

Vans scores 28/100 (Limited) for AI visibility in Footwear & Sneakers, measuring how prominently ChatGPT, Claude, Gemini and Perplexity surface it for footwear & sneakers questions. The score is specific to this category.

Q: Is GEOlikeaPro affiliated with Vans?

No. GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Vans.

Limited in Footwear & Sneakers

How prominently ChatGPT, Claude, Gemini and Perplexity surface Vans when shoppers ask AI for footwear & sneakers recommendations. This score is specific to that category. Outscores 44% of 49 brands audited.

Last tested 2026-07-04

Citations

Queries

AI models

#4.1

Avg position

72/100

Sentiment

Share-of-voice average: 100 when Vans is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT0 /100

Cited in 0 of 10 queries

Claude60 /100

Cited in 6 of 10 queries · avg position #4

Gemini20 /100

Cited in 2 of 10 queries · avg position #4

Perplexity30 /100

Cited in 3 of 10 queries · avg position #4.3

What AI says about Vans

Claude · best sneaker brands 2026
"If you're into skate or casual streetwear styles, Vans continues to be a reliable, affordable classic with the Old Skool and Sk8-Hi."

Claude · top mid-market footwear brands
"Vans is another great mid-market pick, known for classic skate shoes like the Old Skool and Authentic that blend affordability with durable, versatile style."

Claude · best alternatives to mainstream sneakers
"For skate-inspired casual style, Vans remains a classic choice with its durable canvas builds and timeless silhouettes like the Old Skool."

Where Vans shows up in AI answers

Cited for (6)

✓best sneaker brands 2026#4

✓top mid-market footwear brands#2

✓best alternatives to mainstream sneakers#2

Missing from (4)

✕best premium shoe brands online

✕best DTC sneaker brands

✕best premium leather shoe brands

▸ Free audit

+4 more queries tested. See every query Vans wins and loses across the AI engines - and get specific ideas to show up where it’s missing.

See every query for Vans →

Structured data on Vans

Schema types AI engines parse to identify and cite the site:

WebSiteSearchActionEntryPointPropertyValueSpecificationWebPageReadActionVideoObject

What this means

A higher score means AI assistants are more likely to recommend Vans when a shopper asks for footwear & sneakers options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.

2Structure product and FAQ content with clean JSON-LD schema.

3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.

4Earn third-party mentions - AI models lean on what others say about you.

How visible is your brand in AI search? Check any domain free and see which queries you win and lose.

More Footwear & Sneakers AI visibility scores

Allbirds70 On58 Hoka55 Brooks40 Clarks35

See the full Footwear & Sneakers AI visibility ranking →

Methodology

Based on 10 category queries run on 2026-07-04 against ChatGPT, Claude, Gemini and Perplexity. Each query scores 100 when Vans is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Vans. Scores refresh roughly every 90 days.