Under Armour
Limited in Sports & FitnessHow prominently ChatGPT and Perplexity surface Under Armour when shoppers ask AI for sports & fitness recommendations. This score is specific to that category. Outscores 30% of 11 brands audited.
Share-of-voice average: 100 when Under Armour is named, 50 a passing mention, 0 absent - averaged across every query and model.
Per-model breakdown
What AI says about Under Armour
ChatGPT · best workout apparel brands online"Under Armour is also a great option, known for its innovative fabric technology and gear designed to improve performance."
Where Under Armour shows up in AI answers
Can AI crawlers reach Under Armour?
If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.
Structured data on Under Armour
Schema types AI engines parse to identify and cite the site:
What this means
A higher score means AI assistants are more likely to recommend Under Armour when a shopper asks for sports & fitness options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.
How to improve AI visibility
AI search visibility shifts every week. Get the GEO breakdown - what changed across ChatGPT, Perplexity and Google AI Overviews.
More AI visibility scores
Based on 3 category queries run on 2026-06-11 against ChatGPT and Perplexity. Each query scores 100 when Under Armour is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.
GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Under Armour. Scores refresh roughly every 90 days.