50out of 100
AI Visibility · Sports & Fitness

Athleta

Moderate in Sports & Fitness

How prominently ChatGPT and Perplexity surface Athleta when shoppers ask AI for sports & fitness recommendations. This score is specific to that category. Outscores 60% of 11 brands audited.

Last tested 2026-06-11
3
Citations
3
Queries
2
AI models
#4
Avg position
82/100
Sentiment

Share-of-voice average: 100 when Athleta is named, 50 a passing mention, 0 absent - averaged across every query and model.

Per-model breakdown

ChatGPT67 /100
Cited in 2 of 3 queries · avg position #4
Perplexity33 /100
Cited in 1 of 3 queries · avg position #4

What AI says about Athleta

ChatGPT · best workout apparel brands online

"Lastly, Athleta offers a fantastic selection of apparel that blends performance with style, specifically designed for women and highly praised for its sustainability initiatives."

ChatGPT · best activewear brands 2026

"Athleta stands out for its commitment to sustainable practices and inclusive sizing, making it a favorite among eco-conscious consumers."

Where Athleta shows up in AI answers

Cited for (2)
✓best workout apparel brands online#4
✓best activewear brands 2026#3
Missing from (1)
✕best running gear brands

Can AI crawlers reach Athleta?

If these bots are blocked in robots.txt, the engine cannot read the site - a hard ceiling on AI visibility.

✓GPTBotAllowed
✓ClaudeBotAllowed
✓PerplexityBotAllowed
✓Google-ExtendedAllowed

Structured data on Athleta

Schema types AI engines parse to identify and cite the site:

OrganizationCorporationContactPointWebSiteSearchAction

What this means

A higher score means AI assistants are more likely to recommend Athleta when a shopper asks for sports & fitness options. A big brand can still score low here if the AI does not associate it with this category - the score reflects category visibility, not overall size. As product research shifts into ChatGPT, Perplexity and Google AI Overviews, this increasingly decides who gets discovered.

How to improve AI visibility

1Add expert quotes and named sources to key pages - the signals AI engines cite.
2Structure product and FAQ content with clean JSON-LD schema.
3Make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are allowed in robots.txt.
4Earn third-party mentions - AI models lean on what others say about you.

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Methodology

Based on 3 category queries run on 2026-06-11 against ChatGPT and Perplexity. Each query scores 100 when Athleta is recommended by name, 50 for a passing mention and 0 when absent; the visibility score is the average across every query and model - a share-of-voice measure, not a judgment of the brand or its products.

GEOlikeaPro is an independent AI search visibility platform. This page is a third-party measurement and is not affiliated with, endorsed by, or sponsored by Athleta. Scores refresh roughly every 90 days.